MSC Nutrition will be the Official Performance Nutrition Supplier to England and GB Hockey, in a four year deal encompassing a home World Cup and through Tokyo 2020.
The new partnership will see MSC Nutrition provide England & GB Hockey’s men’s and women’s national teams with their nutritional supplements and support required for training and competitions. As well as working alongside the national team and their nutrition specialists, the partnership will also see MSC work closely with all levels of the amateur game to deliver insight and content.
England and GB Hockey will add to MSC’s already elite stable, which includes Scottish Rugby, England Rugby, England Football, Leeds Rhinos and Middlesex, Northants and Leicestershire Cricket.
Performance Director Ed Barney said, “As we look toward Tokyo 2020 we must maximise every opportunity for a competitive advantage and performance nutrition is fundamental to our success. We’re delighted to have MSC Nutrition on our team and the experience they bring in supporting individual athlete needs in a team environment will be critical to our next cycle.”
Commercial Director Jon Cockcroft added, “I’m delighted to welcome MSC Nutrition as a new supplier to England Hockey. We look forward to working with them to help our athletes achieve more success and continue raise the profile of the sport.”
Nicky Edmonds, founder of MSC Nutrition, “I am absolutely thrilled to be working with GB and England Hockey, as a company we were gripped by the excitement of the Rio games and this is a fantastic opportunity to work across all levels of hockey across the country. We’re looking forward to working closely with England Hockey’s nutritional team, to provide our products for both teams and where necessary we’ll develop bespoke supplements as we learn more about hockey’s specific requirements.”
[Source”cnbc”]
